Casio Exits the Office Page Printer Market
Casio has recently announced that it is exiting the office page printer market, a market it has participated in since 1985. Like other printer manufacturers who have exited the business over the past five years it was because the printer business was a small and non-strategic portion of their overall business which is certainly the case with Casio.
Casio’s decision was based on the fact that they are a small player in a shrinking market which is extremely competitive resulting in shrinking margins and profitability. However, according to Casio, they will launch new businesses during fiscal 2017 including development of new markets for their specialty printers such as original 2.5D printing technology to add small textures to the surface of paper, aiming to develop markets distinct from 3D printers.
Although Casio is exiting the office page printer market, they realize that they must continue to support (consumables, service) their customers 5-7 years after exiting the office page printer business (see Figure 1 for the schedule by product).
Figure 1 - Casio Support Table
|Printer Model||Consumables sales end date|
|N6100||End of March 2022|
|N6100-CM||End of March 2022|
|N6100-KM||End of March 2022|
|N3600||End of March 2022|
|GE 6000||End of March 2022|
|GE 6000-Y||End of March 2022|
|GE 6000-CM||End of March 2022|
|GE 6000-KM||End of March 2022|
|GE 5000||End of March 2022|
|GE 5000-Z||End of March 2022|
|GE 5000-CM||End of March 2022|
|GE 5000-KML||End of March 2022|
|GE 5000-Y||End of March 2022|
|GE 5000-BR||End of March 2022|
|GE 5000-YPO||End of March 2022|
|GE 5500||End of March 2022|
|GE 5500-Z||End of March 2022|
|GE 5500-CM||End of March 2022|
|GE 5500-KNL||End of March 2022|
|X925-de||End of March 2022|
|X925-de-KM||End of March 2022|
|V2||End of March 2018|
|V1500||End of December 2018|
|V2000||End of March 2019|
|V2500||End of March 2022|
|B 9000||End of March 2022|
|B 9500||End of March 2022|
|B 9500-Z||End of March 2022|
The maintenance support period of each model is the period until it reaches either the longest of 5 years from the target product purchase date or the” endurance number” of the target product.
This announcement is certainly not a surprise to many of us who follow the printer industry and there were rumors about this. Photizo fully expects further consolidation in the industry. Just ask yourself, what printer manufacturers have a printer business that represents a very small portion of their overall business where printing is not really strategic to them? You will come up with some possible candidates.