Staples Launches “Make More Happen” Campaign

Staples’ brand re-launch, unveiled today, highlights the retailer’s product expansion beyond office supplies. The new “Make More Happen” tagline and campaign highlights how Staples is reinventing itself “to provide every product businesses need to succeed.” To reinforce that Staples is adding thousands of new products beyond office supplies every day, the company is changing its logo…

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Ownership In the Digital Age

As we move away from hard copy in favor of digital files, we may also find that we are moving away from traditional notions of ownership. Whereas it has been a truism that possession is 9/10 of the law, many of us will no longer “possess” our files in any physical sense. Software and data…

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