HP’s New Laser MFPs

Earlier this month, HP made the much anticipated announcement of their 600 Series Laser mono and color A4 MFPs and SFPs about 5 months following Xerox’s announcement of 29 new products about 5 months ago and following HP’s earlier announcement of their impressive new laser A3 products.

 

The following are the highlights of the new HP 600 series A4 mono and color SFPs and MFPs:

  • Exceptional price/performance – speeds of 50-70ppm (letter), JetIntelligence with new toner chemistry allowing sleep mode to wake-up and full performance in < 9 seconds and resulting in improved cartridge yield
  • Energy efficiency – lower power consumption
  • Security – self-healing, disk encryption, secure erase, auto reboot in event of a cyber attack, disable ports and protocols to help prevent access
  • Advance productivity and workflow – message center, improved customization, new apps to help streamline business processes, upgradeable firmware, enhanced workflow capabilities

 

HP’s announcement this month includes a total of 17 new products including the following:

 

HP Series

Mono/Color SFP/MFP Speed ppm (letter) Display Size

M607

Mono SFP 55

2.7”

M608

Mono SFP 65

2.7”

M609

Mono SFP 75

2.7”

M631

Mono MFP 55

8”

M632

Mono MFP 65

8”

M633

Mono MFP 75

8”

M652

Color MFP 50

2.7”

M653

Color MFP 60

2.7”

M681

Color MFP 50

8”

M682 Color MFP 60

8”

 

Photizo’s view is that this new product line will help secure HP’s position in the A4 market knowing that Xerox is aggressively pursuing the A4 market while trying to protect their large share of the A3 market. HP’s security offerings are exceptional, clearing leading the pack at this point. With Samsung still active in the printer business for the next 2 years, it will be interesting to see how this all plays out in the market.

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