This forecast perspective provides a backdrop to the worldwide inkjet market with specific focus on the Asia Pacific region. Other forecast perspectives will provide a focus on EMEA (Europe/Middle East/Africa), Latin America, and North America. In most cases, the inkjet trends mentioned below carry through to each region. However, each region has different economic conditions that will affect shipments and revenue through the forecast period.
This forecast perspective provides information about the worldwide and Asia Pacific inkjet market to help understand future directions. In some cases, the average selling price has increased for some segments – although it has not increased enough to improve revenues going forward.
One of the most interesting segments of the inkjet market is Segment 4 A4 (41+ppm). This segment and other business inkjet segments are becoming a major competitor to the low-end, particularly entry-level, monochrome and color laser printers. The reasons why include: faster speeds, cost per page, cost of color printing, power consumption, waterfast inks, improved print quality, and the impact on the environment.