In September 2015, HP announced that it is going to be the dominant player in the A3 copier
space. On September 12, 2016, HP made it clear that the copier industry has lacked the
technology to improve efficient service, provide affordable color and keep up with security
requirements. At the same time, HP announced the acquisition of Samsung’s print unit and an
A3 product line with the intent to disrupt the copier market.