A Year of Good Intentions

This is the time of year that people traditionally reflect on the need to improve their situations or themselves. These resolutions for the new year might include setting goals of either a personal or professional nature, but the other part of the “tradition” is how quickly many of these well-intended plans are forgotten or neglected. Certainly some people achieve their goals, whether to improve their job situation, to lead a healthier lifestyle, or some other positive change. But many do not, and the big question for those is, “Why not?”

There are plenty of explanations, but the most straightforward one for a majority of these failed resolutions is weak execution. You need to plan a way to achieve the goal, whatever it is. If you want to lose weight, you need to map your plan. Twenty pounds are not shed all at once; you have to plan a way to reduce at the rate of about two pounds a month – or four, if you are looking to achieve your swimsuit look by the summer. But either way, you need to set intermediate goals and take concrete, achievable steps to achieve those milestones, as well as the ultimate goal.

Professional resolutions are similar, of course — not only on the personal level, but at the company level as well. Since we at Photizo talk a lot about the challenge of transforming a business from hardware to services, let’s consider that goal as a resolution for the New Year. Now is certainly not the only time, or maybe not even the best time, but it is undoubtedly a relevant time to think about how this transformation can take place.

A good place to start is the Photizo servitization model, which looks at this key transformation from a number of perspectives: technology, knowledge, people, skills, metrics, and partnerships. Obviously this variety and breadth of topics implies a major transformation, one that cannot be achieved all at once. So the company will need to break down the ultimate target into a set of more manageable segments and intermediate milestones. Benchmarks and targeted analysis will help to prioritize which topics need more immediate attention, but all topics will need to be addressed. And just like those 20 pounds, those topics will best be addressed in smaller steps.

That weight loss scenario is instructive, since many readers will recognize how challenging even that “simple” task can be. For a complete business transformation, multiply it by infinity, and take it to the depth of forever, and you will still have barely a glimpse of what I’m talking about (any takers on where that quote came from?).

Every New Year’s resolution is basically a project. Plan and execute that project, and you will achieve the target you set for yourself or for your company. But keep in mind: that process will continue for a long time, so it’s not just about today or this week. We need to plan and execute on an entire year of good intentions to make our resolutions a reality.

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